CONGRATULATIONS TO ALL THE WINNERS OF THE
2011VAB COMMERCIAL OF THE YEAR AWARDS!
Mt.
Mansfield Media of Colchester
and Shadow Productions of
Burlington were the winners of
the Best in Show awards from the
Vermont Association of
Broadcasters in the 2011
Commercial of the Year Awards.
Mt. Mansfield Media won the Best in Show award for TV for “Rusty Wedding :60,” a commercial for Heritage Automotive Group. In the commercial, mechanic Rusty DeWees dreams he's running late for his wedding and rushes to the church only to find his bride-to-be is fellow mechanic Charlie Hagar.
Shadow Productions won the Best in Show award for radio for a holiday commercial for Magic Hat Brewing Company of South Burlington. The commercial, “Holiday 2010 Artifactory General,” was written by Matt Dugan and produced by Rob Ostrander.
Two dozen awards for radio and TV commercials, promotional spots and public service announcements were handed out May 19 during the VAB's 56th Annual Convention at the Capitol Plaza Hotel. More than 200 entries were received from advertising agencies, TV stations and radio stations. The entries were judged by the VAB and a special panel organized by Champlain College's Division of Communication and Creative Media.
Here is the complete list of award winners:
RADIO
Most Creative Spec Ad: “Pub 42,” WDVT. Client: Pub 42.
Best Produced Public Service Ad: “Good Things,” WSTJ. Client: Good Shepherd School.
Most Moving Promo: “Buzz McKee's Rockfest,” WBTZ. Client: McKee's Pub.
Best Produced Promo: “Show us your Shamrocks,” WZRT. Client: Flubberbusters
Most Creative Promo: “Catamount Radio Auction Song,” WSYB.
Most Moving Commercial, Station-Produced: “Big Dump,” WBTZ. Client: Burton Snowboards.
Best Produced Commercial, Station-Produced: “Sea Dogs #1,” WMOO/WIKE. Client: Woof on the Wharf.
Most Creative Commercial, Station-Produced: “Frost on the Ground,” WMOO/WIKE. Client: Blanchard Oil.
Best Produced PSA, Agency-Produced: “Jazz Festival General #1,” Shadow Productions. Client: Discover Jazz Festival.
Most Moving Commercial, Agency-Produced: Are We There Yet?, Smart Communication. Client: Amtrak Vermont.
Best Produced Commercial, Agency-Produced: “Chocolate Love,” Shadow Productions. Client: Lake Champlain Chocolates.
Most Creative Commercial, Agency-Produced: “Birds,” Shadow Productions. Client: Green Screen Graphics.
Best in Show, Radio: “Holiday 2010 Artifactory General,” Shadow Productions. Client: Magic Hat Brewing Company.
TELEVISION
Most Moving Commercial, Agency-Produced: “I Just Miss Him,” Smart Communication. Client: Amtrak Vermont.
Best Produced Commercial, Agency-Produced: “Everybody,” Kerr Advertising. Client: VSECU.
Most Creative Commercial, Agency-Produced: “Emily's Bridge,” Mt. Mansfield Media. Client: Heritage Automotive Group.
Best Produced PSA: “Farm to School Video Contest,” VPT.
Most Creative PSA: “Good News Garage 2011,” WCAX.
Most Moving Promo: “Let it Out – Homecoming,” WCAX.
Best Produced Promo: “Barnet School: We're All VPT,” VPT.
Most Moving Commercial, Station-Produced: “Power Play,” WPTZ. Client: ECHO Science Center.
Best Produced Commercial, Station-Produced: “Winter,” WFFF. Client: Talent Skatepark.
Most Creative Commercial, Station-Produced: “Vintage Antiques,” WCAX. Client: Hogback Vintage.
Best in Show, TV: “Rusty Wedding :60,” Mt. Mansfield Media. Client: Heritage Automotive Group.
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