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COMMERCIAL OF THE YEAR WINNERS ANNOUNCED


Montpelier, VT --- Commercials for Westaff and Allen Pools and Spas were the winners of the Best in Show awards announced May 16 at the Vermont Association of Broadcasters 58th annual convention in Montpelier.


Mt. Mansfield Media of Colchester won the Best in Show award for television for a commercial for Westaff entitled, “SH@! Bad Employees Do.”  Mt. Mansfield also won the award for best produced agency television commercial for another Westaff commercial, “When Bad Employees Go Viral.”


Shadow Productions of Burlington won the Best in Show award for radio for “Year End,” a commercial for Allen Pools and Spas.  Shadow Productions also won awards for Best Produced Agency Television PSA, Best Copywriting for Agency Radio Commercials and Most Creative Agency Radio Commercial.


WCAX-TV won four awards, including Best Produced TV PSA, Best Produced TV Promo, Best Produced TV Commercial and Best TV Commercial Copywriting.


Middlebury radio station WVTK-FM collected three awards, including Best Radio Commercial Copywriting, Most Creative Radio Promo and Best Spec Spot Copywriting.


Other multiple winners included WPTZ-TV, WVNY/WFFF, the Catamount Radio group in Rutland and McNaudio Media Solutions.


More than 200 entries were received for this year’s competition from radio and television stations and Vermont advertising agencies.  Judging was done by a panel assembled by the Champlain College Communications Department.


We thank all of the stations and agencies that entered this year’s competition!


VAB Commercial of the Year Awards

Complete List


Agency Radio PSA

Best Copywriting: RetroMotion Media for “Wicked Spensive Garage.” Client: GO VT.

Writer:  Steve Crafts from Place Creative

Producer: Christian Clark and Justin Bunnell

Talent: Eric Gusky


Agency Radio Commercial

Best Copywriting: Shadow Productions for “Significant Other” Client: Winooski Insurance.

Writer:  Origin East West

Producer: Shadow Productions

Talent: Geri Ann Higgins


Most Creative: Shadow Productions for “Recycling.” Client: Vermont Toner Recharge.

Writer: Matt Dugan

Producer: Alex Ball

Talent: Matt Dugan and Alex Ball


Radio Station Spec Spot

Best Copywriting: WVTK-FM for “Car Issues.”

Client: Boondock Motors.

Writer: Nicole Daigle

Producer: Ken Gilbert

Talent: Thad Monteiro


Radio Station PSA

Best Copywriting: WJJR-FM for “Catamount Radio 2012 Relay for Life PSA.”

Writer: Judy Anderson

Producer: Judy Anderson

Talent: Judy Anderson


Radio Station Promo

Best Copywriting: WIXM-FM for “WIXM – Mix at the Mall.”

Writer: Ronnie Kohrt

Producer: Ronnie Kohrt

Talent: Ronnie Kohrt


Best Produced: WSYB-AM for “Who Dunnit Promo.”

Writers: Tim Philbin and Charlie Meeks

Producer: Judy Anderson

Talent: Judy Anderson and Charlie Meeks


Most Creative: WVTK-FM for “Cash for Paws 2012.”

Writer: Bruce Zeman

Producers: Bruce Zeman and Ken Gilbert

Talent: Bruce Zeman and Hobbes


Radio Station Commercial

Best Copywriting: WVTK-FM for “Super Hero.”

Client: Weybridge Garage

Writers: Nicole Daigle and Amanda R

Producers: Ken Gilbert and Bruce Zeman

Talent: Jamie Dennis, Amanda R and Mike Wheaton


Best Produced: WBTN-AM for “Septic Man.”

Client: Aaron’s Septic and Drain

Writer: Ted Hollo

Producer: Ted Hollo

Talent: Kim Turner, Robert Howe, Luke Gelheiser and Ted Hollo


Most Creative: WCVT-FM for “The Commissioner.” Client: Houseneeds.com.

Writer: Fred Hill

Producer: Fred Hill

Talent: Fred Hill


Agency TV PSA

Best Produced: Shadow Productions for “Bar Graph.” Client: 11years.org.

Writer: Matt Dugan

Producer: Doug Lang

Art: Roy Kimball

Talent: Doug Lang


Agency TV Commercial

Best Produced: Mt. Mansfield Media for “When Bad Employees Go Viral.” Client: Westaff

Writer: Mt. Mansfield Media

Producer: Mt. Mansfield Media

Talent: Charles “Chicky” Winkleman and Brian Kelsey


Best Copywriting: McNaudio Media Solutions for “Silent Picture.”

Client: Kelley Sales and Service.

Writers: Patrick Kelley and Zachary McNaughton

Producer: Zachary McNaughton

Talent: Patrick Kelley and Mike Hentschel


Most Creative: McNaudio Media Solutions for “The Carpacalypse.”

Client: Kelley Sales and Service.

Writers: Patrick Kelley and Zachary McNaughton

Producer: Zachary McNaughton

Talent: Patrick Kelley, Mike Hentschel and Colby Shaw


TV Station PSA

Best Produced: WCAX-TV for “Special Olympics – Vermont Penguin Plunge.”

Writer: Jennifer Bergeron

Producers: James Henault and Jennifer Bergeron

Videographer/Editor: James Henault


Most Creative: WFFF-TV for “Distracted Driving.”

Writer: Andy Brumbaugh

Producer: Andy Brumbaugh

Talent: Sara Carpenter, Jennifer Olson

and Fred Van Buskirk


TV Station Promo

Best Copywriting: WPTZ-TV for “Comes Here First.”

Writer: Steve Kuntz

Producer: Steve Kuntz


Most Creative: WVNY-TV for “ABC Your Voice.”

Writer: Shaun Danforth

Producer: Shaun Danforth

Talent: Jon Specht


Best Produced: WCAX-TV for “Darren Walk Talk.”

Writer: James Henault

Producers: Jennifer Bergeron and

Andy Goodrich

Videographer/Editor: James Henault


TV Station Commercial

Best Produced: WCAX-TV for “2012 Lending.”

Client: Opportunities Credit Union.

Writer: James Henault

Producer: Jennifer Bergeron

Videographer/Editor: Andy Gordon


Most Creative: WPTZ-TV for “Our Town Rutland.”

Client: Casella.

Writers: Brian Sumner and Dave Fleming

Producer: Brian Sumner

Talent: Matthew Lawfer


Best Copywriting: WCAX-TV for “Larry Hibernates.”

Client: Mattress Depot.

Writer: James Henault

Producer: James Henault

Videographer/Editor: Andy Gordon


Radio Best in Show

Shadow Productions for “Year End.”

Client: Allen Pools and Spas.

Writer: Matt Dugan

Producer: Alex Ball

Talent: Alex Ball


TV Best in Show

Mt. Mansfield Media for “SH@! Bad Employees Do.”

Client: Westaff.  

Writer: Mt. Mansfield Media

Producer: Mt. Mansfield Media

Talent: Mike Hayes and Brad Venable










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