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The VAB Voice
VAB 35th Anniversary
VAB 50th Anniversary
COMMERCIAL OF THE YEAR WINNERS ANNOUNCED
Montpelier, VT --- Commercials for Westaff and Allen Pools and Spas were the winners of the Best in Show awards announced May 16 at the Vermont Association of Broadcasters 58th annual convention in Montpelier.
Mt. Mansfield Media of Colchester won the Best in Show award for television for a commercial for Westaff entitled, “SH@! Bad Employees Do.” Mt. Mansfield also won the award for best produced agency television commercial for another Westaff commercial, “When Bad Employees Go Viral.”
Shadow Productions of Burlington won the Best in Show award for radio for “Year End,” a commercial for Allen Pools and Spas. Shadow Productions also won awards for Best Produced Agency Television PSA, Best Copywriting for Agency Radio Commercials and Most Creative Agency Radio Commercial.
WCAX-TV won four awards, including Best Produced TV PSA, Best Produced TV Promo, Best Produced TV Commercial and Best TV Commercial Copywriting.
Middlebury radio station WVTK-FM collected three awards, including Best Radio Commercial Copywriting, Most Creative Radio Promo and Best Spec Spot Copywriting.
Other multiple winners included WPTZ-TV, WVNY/WFFF, the Catamount Radio group in Rutland and McNaudio Media Solutions.
More than 200 entries were received for this year’s competition from radio and television stations and Vermont advertising agencies. Judging was done by a panel assembled by the Champlain College Communications Department.
We thank all of the stations and agencies that entered this year’s competition!
VAB Commercial of the Year Awards
Complete List
Agency Radio PSA
Best Copywriting: RetroMotion Media for “Wicked Spensive Garage.” Client: GO VT.
Writer: Steve Crafts from Place Creative
Producer: Christian Clark and Justin Bunnell
Talent: Eric Gusky
Agency Radio Commercial
Best Copywriting: Shadow Productions for “Significant Other” Client: Winooski Insurance.
Writer: Origin East West
Producer: Shadow Productions
Talent: Geri Ann Higgins
Most Creative: Shadow Productions for “Recycling.” Client: Vermont Toner Recharge.
Writer: Matt Dugan
Producer: Alex Ball
Talent: Matt Dugan and Alex Ball
Radio Station Spec Spot
Best Copywriting: WVTK-FM for “Car Issues.”
Client: Boondock Motors.
Writer: Nicole Daigle
Producer: Ken Gilbert
Talent: Thad Monteiro
Radio Station PSA
Best Copywriting: WJJR-FM for “Catamount Radio 2012 Relay for Life PSA.”
Writer: Judy Anderson
Producer: Judy Anderson
Talent: Judy Anderson
Radio Station Promo
Best Copywriting: WIXM-FM for “WIXM – Mix at the Mall.”
Writer: Ronnie Kohrt
Producer: Ronnie Kohrt
Talent: Ronnie Kohrt
Best Produced: WSYB-AM for “Who Dunnit Promo.”
Writers: Tim Philbin and Charlie Meeks
Producer: Judy Anderson
Talent: Judy Anderson and Charlie Meeks
Most Creative: WVTK-FM for “Cash for Paws 2012.”
Writer: Bruce Zeman
Producers: Bruce Zeman and Ken Gilbert
Talent: Bruce Zeman and Hobbes
Radio Station Commercial
Best Copywriting: WVTK-FM for “Super Hero.”
Client: Weybridge Garage
Writers: Nicole Daigle and Amanda R
Producers: Ken Gilbert and Bruce Zeman
Talent: Jamie Dennis, Amanda R and Mike Wheaton
Best Produced: WBTN-AM for “Septic Man.”
Client: Aaron’s Septic and Drain
Writer: Ted Hollo
Producer: Ted Hollo
Talent: Kim Turner, Robert Howe, Luke Gelheiser and Ted Hollo
Most Creative: WCVT-FM for “The Commissioner.” Client: Houseneeds.com.
Writer: Fred Hill
Producer: Fred Hill
Talent: Fred Hill
Agency TV PSA
Best Produced: Shadow Productions for “Bar Graph.” Client: 11years.org.
Writer: Matt Dugan
Producer: Doug Lang
Art: Roy Kimball
Talent: Doug Lang
Agency TV Commercial
Best Produced: Mt. Mansfield Media for “When Bad Employees Go Viral.” Client: Westaff
Writer: Mt. Mansfield Media
Producer: Mt. Mansfield Media
Talent: Charles “Chicky” Winkleman and Brian Kelsey
Best Copywriting: McNaudio Media Solutions for “Silent Picture.”
Client: Kelley Sales and Service.
Writers: Patrick Kelley and Zachary McNaughton
Producer: Zachary McNaughton
Talent: Patrick Kelley and Mike Hentschel
Most Creative: McNaudio Media Solutions for “The Carpacalypse.”
Client: Kelley Sales and Service.
Writers: Patrick Kelley and Zachary McNaughton
Producer: Zachary McNaughton
Talent: Patrick Kelley, Mike Hentschel and Colby Shaw
TV Station PSA
Best Produced: WCAX-TV for “Special Olympics – Vermont Penguin Plunge.”
Writer: Jennifer Bergeron
Producers: James Henault and Jennifer Bergeron
Videographer/Editor: James Henault
Most Creative: WFFF-TV for “Distracted Driving.”
Writer: Andy Brumbaugh
Producer: Andy Brumbaugh
Talent: Sara Carpenter, Jennifer Olson
and Fred Van Buskirk
TV Station Promo
Best Copywriting: WPTZ-TV for “Comes Here First.”
Writer: Steve Kuntz
Producer: Steve Kuntz
Most Creative: WVNY-TV for “ABC Your Voice.”
Writer: Shaun Danforth
Producer: Shaun Danforth
Talent: Jon Specht
Best Produced: WCAX-TV for “Darren Walk Talk.”
Writer: James Henault
Producers: Jennifer Bergeron and
Andy Goodrich
Videographer/Editor: James Henault
TV Station Commercial
Best Produced: WCAX-TV for “2012 Lending.”
Client: Opportunities Credit Union.
Writer: James Henault
Producer: Jennifer Bergeron
Videographer/Editor: Andy Gordon
Most Creative: WPTZ-TV for “Our Town Rutland.”
Client: Casella.
Writers: Brian Sumner and Dave Fleming
Producer: Brian Sumner
Talent: Matthew Lawfer
Best Copywriting: WCAX-TV for “Larry Hibernates.”
Client: Mattress Depot.
Writer: James Henault
Producer: James Henault
Videographer/Editor: Andy Gordon
Radio Best in Show
Shadow Productions for “Year End.”
Client: Allen Pools and Spas.
Writer: Matt Dugan
Producer: Alex Ball
Talent: Alex Ball
TV Best in Show
Mt. Mansfield Media for “SH@! Bad Employees Do.”
Client: Westaff.
Writer: Mt. Mansfield Media
Producer: Mt. Mansfield Media
Talent: Mike Hayes and Brad Venable
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