|
Hope to see you at the VAB Convention!
|
Thursday, May 17, 2012 at the Capitol
Plaza Hotel
Montpelier. VT
| VAB
CONVENTION SCHEDULE |
|
| 8:30 - 9:15 Registration and
Coffee |
 |
| 9:30 - 11:30 Increase Sales
with Mark Levy of Revenue
Development Resources |
 |
| 9:30 - 11:30 Political
Advertising Refresher Course
with David Oxenford and Scott
Goodwin |
 |
| Noon - 1:30 Commercial of
the Year Awards Luncheon - main
ballroom |
 |
| 1:45 - 3:15 Profiting from
Social Media with Karen Travis
of Advantage Systems |
 |
| 1:45 - 3:45 Increase Sales
with Mark Levy of Revenue
Development Resources |
 |
| 1:45 - 3:45 Programming
Essentials with John Lund of the
Lund Group |
 |
|
Please note that Mark Levy will
be presenting morning and
afternoon seminars. The
seminars will cover different
topics.
Morning session:
“I Work Here… But What Is It
That I Do?”
This session answers that
question by covering key
concepts behind consultant-style
selling . . .and feedback from
awesome sellers!
“This is Me at Hoover Dam, and
This Is Me at The Grand Canyon .
. .”
If there is anything worse than
being forced to watch the
neighbors’ travel videos, we
don’t want to know what that is!
Unfortunately, we do the same
thing when we talk about the
features of our stations instead
of the benefits. You’ll learn
the differences between the two
as well as how to make your
story better.
Afternoon session:
“Killer and Killers of Ad Copy.”
What you convey and how you
convey it can be the difference
between a great campaign and a
miserable failure for your
client. We’ll help you write
better copy than you ever
thought you could, we promise!
“And Behold, A Green Rider Came
Forth . . . And His Name
Was Gumby!”
Did you ever make a call and it
just didn’t “feel” right? We’ll
teach you how to recognize and
sell each of the many
personality types! And as you
master this skill set, you’ll
see your clients looking at you
in a whole new way. (Think,
“Making sure the stories you are
telling your clients do a better
job of getting through to them).
|
PROTECT YOUR STATION WITH ABIP IN 2012

The VAB is pleased to announce that it
is increasing its
financial help to all stations who wish
to take part in the Alternative
Broadcast Inspection Program (ABIP) in
2012. In the past, our stations
paid $150 towards the overall inspection
cost (which is now $475). For
2012, the station contribution has been
reduced to $50 if the contract agreement
is executed before July 1, or $100 if
the contract is executed on or after
July 1! This is perhaps the single
greatest ongoing member benefit provided
by the VAB.
ABOUT THE ABIP PROGRAM
Every three years, stations may schedule
a mock FCC inspection by Robert Shotwell
of Spectrum Investigative Services. The
cost of the ABIP inspection is $475, of
which the VAB will
pay $425 and the station will pay $50 if
the contract agreement is executed
before July 1, 2012. If the
contract agreement (including scheduling
of the inspection, completed
station ABIP agreement and receipt
of the station operator contribution) is
received on or after July 1, 2012, the
VAB will pay $375 and each station will
pay $100. All station inspections
must be scheduled to occur during the
2012 calendar year to be eligible for a
VAB subsidy.
Once a contract has been signed, fees
paid and an inspection scheduled, the
VAB will notify the FCC that an
inspection is pending, and the FCC will
not visit the station for a regular
inspection. Once the inspection is
successfully completed, a certificate
will be issued to the station (and a
copy sent to the FCC) that will protect
your station against a surprise
inspection for a three-year period.
Stations, however, are not immune from
complaint-driven inspections.
Bob
Shotwell will be in touch with all of
the stations to set up a schedule. ABIP
contract agreements may be downloaded by
clicking
HERE.
|
IS YOUR
STATION PURCHASING A NEW
CAP-COMPLIANT EAS DECODER? YOU
MAY BE ELIGIBLE FOR A CASH
REBATE OF UP TO $1000 FROM THE
VAB!DOWNLOAD THE
REIMBURSEMENT APPLICATION
HERE. |